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You want to sell food to China. But are you MARKET READY?

Whilst the media suggest that China is in decline (a highly debatable point) what is not in dispute is the continued growth of the food and beverage market. The market has shown an annual increase of 15% over the last 6 years and experts predict that by 2018 the value of the imported food market will be around 80 billion USD

The result is that China seems to offer a very attractive opportunity for UK food and beverage manufacturers especially with the level of support offered through UKTI

Attending an exhibition is a standard route into any new market and in China you invariably get an encouraging number of serious enquiries, but remember the success of an exhibition is based, not on enquiries, but the level of orders that these enquiries bring. This is where many UK companies get their first taste of disappointment in their "China adventure".

As a result of really robust regulations introduced by the Chinese Government in 2014,dealers now will only buy product that is compliant.. If you are not therefore "market ready" the investment you made in an exhibition suddenly doesn't look so good.

Basically if you want to be successful in China you have to invest in compliance as one of the first steps. In fact we would suggest that after some basic market research,compliance is the most important first step to take once you see China as a market for you.

In China the imported food regulations are complex and this is not helped by the fact that they are produced by the Chinese Government only in Chinese and so for a company trying to sell product into the market it can appear to be a real minefield. 

But that does not have to be the case

Anderen Ltd with its specialist partner Chemlinked offer a portal  created to meet the massive and largely unanswered demand for quality and dependable regulatory information and compliance services that is needed by companies exporting foodstuffs to China.  

With this service you have access to a multidisciplinary team composed of food technologists,toxicologists, nutritionists, chemists,regulatory analysts and language experts with vast insight and practical experience dealing with Chinese regulatory obligations. Managed by senior regulatory compliance experts with a wide experience of  successfully undertaking numerous large and small compliance projects for companies exporting to China.

The service includes

  • Food Compliance Check (ingredients, additives, packaging materials, etc.)
  • Food Chinese Label Compliance Service  
  • Trademark Registration
  • Food Testing Agent
  • CIQ Inspection and Customs Clearance Support

The aim is to have "a recipe for full compliance and successful import"    

The Compliance Service Team provide a seamlessly integrated combination of the multilingual regulatory information,analysis and interpretation provided by Chemlinked and practical compliance services . This integrated working relationship together with our close  friendship with government officials at a local and national level is ideally suited for regulatory affairs and affords our clients the peace of mind to know that you can effectively unlock the doors to China‚Äôs lucrative markets. 

The fundamental tenet we live by is to provide our clients with crucial regulatory information and provide all the necessary tools for efficient regulatory compliance.

  • We monitor the most recent regulatory issues from every food-related Chinese authorities to keep you alert to the changes and potential trends in Chinese regulation environment.
  • We collect the otherwise loosely organized Chinese regulatory/inventory from multi-authority sources and analyze their history and influences.
  • Our top regulatory experts share their in-depth interpretation and extensive practical compliance experience.
  • Problem orientated one-to-one troubleshooting sessions aimed at dealing with difficult situations.
  • Chemlinked regularly engages with Chinese authorities on revisions to technical guidelines and regulations and has also been heavily involved in an advisory capacity during the development of many of the regulations underpinning Chinese Chemical Management.

         

Whilst the processes associated with compliance are complex we make it as easy as possible for our clients. We provide a list of what you need to provide and then organise any required testing and Chinese certification.This is all menu driven and within the menu we give clear guidelines regarding time scales and associated costs. 

Compliance  should be seen very much as part of your investment into developing the market. Without it you will find it almost impossible to sell food into China

Remember that the key to being successful in China is to promote a MARKET READY product so that as soon as there is interest you can take an order and make a start



Registered in England number: 4514202
VAT number: GB 900 7819 34
Copyright © 2017 Anderen Ltd
Registered in England number: 4514202 | VAT number: GB 900 7819 34 | Copyright © 2017 Anderen Ltd
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Anderen Ltd

85 Blurton Road
Stoke-on-Trent
ST3 2BS
Tel: 01782 326027