Whilst the media suggest that China is in decline (a highly debatable point) what is not in dispute is the continued growth of the food and beverage market. The market has shown an annual increase of 15% over the last 6 years and experts predict that by 2018 the value of the imported food market will be around 80 billion USD
The result is that China seems to offer a very attractive opportunity for UK food and beverage manufacturers especially with the level of support offered through UKTI
Attending an exhibition is a standard route into any new market and in China you invariably get an encouraging number of serious enquiries, but remember the success of an exhibition is based, not on enquiries, but the level of orders that these enquiries bring. This is where many UK companies get their first taste of disappointment in their "China adventure".
As a result of really robust regulations introduced by the Chinese Government in 2014,dealers now will only buy product that is compliant.. If you are not therefore "market ready" the investment you made in an exhibition suddenly doesn't look so good.
Basically if you want to be successful in China you have to invest in compliance as one of the first steps. In fact we would suggest that after some basic market research,compliance is the most important first step to take once you see China as a market for you.
In China the imported food regulations are complex and this is not helped by the fact that they are produced by the Chinese Government only in Chinese and so for a company trying to sell product into the market it can appear to be a real minefield.
But that does not have to be the case
Anderen Ltd with its specialist partner Chemlinked offer a portal created to meet the massive and largely unanswered demand for quality and dependable regulatory information and compliance services that is needed by companies exporting foodstuffs to China.
With this service you have access to a multidisciplinary team composed of food technologists,toxicologists, nutritionists, chemists,regulatory analysts and language experts with vast insight and practical experience dealing with Chinese regulatory obligations. Managed by senior regulatory compliance experts with a wide experience of successfully undertaking numerous large and small compliance projects for companies exporting to China.
The service includes
The aim is to have "a recipe for full compliance and successful import"
The Compliance Service Team provide a seamlessly integrated combination of the multilingual regulatory information,analysis and interpretation provided by Chemlinked and practical compliance services . This integrated working relationship together with our close friendship with government officials at a local and national level is ideally suited for regulatory affairs and affords our clients the peace of mind to know that you can effectively unlock the doors to China’s lucrative markets.
The fundamental tenet we live by is to provide our clients with crucial regulatory information and provide all the necessary tools for efficient regulatory compliance.
Whilst the processes associated with compliance are complex we make it as easy as possible for our clients. We provide a list of what you need to provide and then organise any required testing and Chinese certification.This is all menu driven and within the menu we give clear guidelines regarding time scales and associated costs.
Compliance should be seen very much as part of your investment into developing the market. Without it you will find it almost impossible to sell food into China
Remember that the key to being successful in China is to promote a MARKET READY product so that as soon as there is interest you can take an order and make a start
85 Blurton Road
Tel: 01782 326027