China's rapidly emerging economy has created a thirst for a wide variety of high end overseas products and services. This growth will create huge demand for food and beverage, technical products relating to improved manufacturing processes, together with environmental products and services and high value consumer goods.
Selling to China offers many opportunities for Western companies who have good quality products and services to offer. It is, however, a challenging market and it is essential to have a formal "China Strategy" to be successful. You also need to develop an understanding of the very different business culture in China, which requires a different approach to that experienced in the West.
China must be seen as a "long haul" business, both in distance, but also in an investment of resources. There are few, if any, quick fixes, but for those who make the effort, the rewards can be high. Having a local presence offers huge advantages.
Developing business in China usually takes time. You need to develop relationships first before you can expect to do any real business. Your prospective customers need to feel comfortable working with you and this is achieved over an extended period of time.
If you are new to selling to China, working with us can move you forward more quickly because you use our established credibility in the market. If you have already made a start, we offer all the essential support and services that can make a real difference.
You have the support and experience of a company that has been doing business in China for over 10 years and has worked with Western companies from a variety of industries. Our staff are all highly competent English speakers and we have an established office in one of the business districts of Guangzhou and also in the UK. This means that you have easy access to our management team. With a wide range of support services, you are able to develop the market and to sell to China more quickly. You have access to specialists in translating your current and new information into Chinese, market research, advice on importing products and promoting your services, through to the use of a formal office facility. Staff can accompany you to meetings with clients both in China and the UK. You will be safe in the knowledge that once you have received any of our services, you get continued contact into the future.
I have worked with Anderen in various capacities over the last 4 years to explore sales and marketing opportunities in China. Mantec Technical Ceramics has a range of B2B products that are technical and complex in their selling structures. Anderen, lead by Managing Director Adrian Allen has provided both sales and marketing services for Mantec at the local level in China to provide a professional and valued service to us and our customers. We have also benefited from attending the Ceramics Exhibition in Guangzhou which is organised and run by Adrian and his team. I would wholly recommend their services.
Sales and Marketing Director
Mantec technical ceramics Limited.
85 Blurton Road
Tel: 01782 326027